One of the best things about packaging is that it does not only serve as a protection to the product. It is also one of the best ways on how you can get the attention of the people. If you wish to be on top in the competitive market, you also need to invest time and money to be able to create an eye-catching packaging design. Here are some tips you can consider to be able to create a flexible packaging or spirits packaging that can get the attention of potential buyers:
Go for Clarity and Simplicity
People are busy and most of them do not really have time to really look into the features of a product. This is one of the major considerations that you need to check in terms of packaging. With that in mind, make sure that your packaging is simple enough to avoid confusion. It has to be simple in such a way that what you see is what you will be able to get. The 21st century is known as the time of minimalist designs. Being able to present in a clear and simple way is one of the strengths you will be able to apply in packaging.
Nowadays, people have already realized the effects of throwing so much trash. They are now serious about protecting the environment. This is why most consumers are now looking for items that can be recycled. For a businessman like you, eliminating single use plastic is the initial step to help the environment. You will certainly get a lot of appreciation and positive feedback from your customers if you are going to make use of recyclable materials for your packaging.
Design for Durability
Durability is something that should be considered in designing the packaging. Due to the pandemic, people now would prefer to receive parcels in the comfort of their homes. This is why you have to make sure that the package you are sending them is durable. This way, it will not ruin the overall design and it will be able to withstand other outside forces. Durability will make your product known for being one of those that has the best quality. Make sure to integrate it to the packaging design.
Protect Your Product
Aesthetic will surely get you more customers. However, you also have to think of the other part of the spectrum. The package should be able to protect the product when it is being shipped or even when it just has to sit in the store shelf. In the first place, protection is the primary function of packaging. It should be able to function as a protection for the product as much as an aesthetic appeal for the whole thing. Choosing the right material is the key for this. If the product is fragile, you have to consider getting a more sturdy material for the packaging.
Choose an Unusual Shape and Special Materials
People also want to be surprised. Their attention is easily captured by unusual things such as new shapes for packaging. Instead of choosing a shape that corresponds to the shape of your product, why not experiment by choosing something that does not have anything to do with it? Aside from that, you can also choose other unusual materials.
Hold the Customer’s Attention
There are different ways on how you can hold the attention of the customers. For some businesses, they integrate photos, stories, and even some art elements in their packaging. This will let you get the attention of the customer and let them focus on the product for few more minutes. This way, they will be able to understand more about your product.
Add a Personal Touch
Every person has a soft spot for simple notes, that is for sure. Instead of making your products look like it is something that generally comes from someone they are not supposed to know, why not introduce your brand and yourself? You can do this by adding a simple thank you note for those who are going to purchase. You can also add a short note talking about the history of your brand. This way, people will be able to connect with the seller.
Authenticity will never go wrong in terms of presentation. Think of a concept that will make your company or your product stand out in the crowd. Be authentic and present a concept that people haven’t heard before. In your packaging, you can do this by introducing a new material or basically just a new idea.
Consider Branding and Positioning
Your packaging should speak about your brand. Do not let go of the opportunity to market your product with the use of the package. Make sure that your brand is visible and highlighted. Provide a few information that will let them know where to find your other products. And finally, let them connect to your social media accounts. Add all these information and you will certainly see how brilliant this idea can be.
The package is the first thing that people will see. The product will be presented secondarily. Getting their attention entails that you should also put yourself in the shoes of the consumers. Ask questions that will help you know what they want to see. Trends may also change as time passes by. Knowing the new trend will also help you create that perfect packaging design.
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